Mattel has a fiscal responsibility to its shareholders, mankind has a social responsibility to the planet and all its inhabitants.

All of us, Mattel included, can find ways where the two interests converge. DisneyWorld did it by making their Wild Animal Park Safari theme based upon not killing the wild beast, but catching the poachers and protecting the wild animal.

I don't know if it would be viable from a marketing standpoint, but can you imagine Mattel making a theme toy boat that catches rogue whale poachers and their boats?

I think more or less we're all on the same page here.