American Airlines has announced that they will begin charging $15 for each checked bag. This applies to all checked bags, including the first one.

I realize businesses must make a profit in spite of what consumers think, but I don't get why businesses tack on add-ons rather than incorporating increases into the total fee. Why not just raise the entire fair price by $15 instead of getting skewered by the rabidly anti-business media, who have no problems charging remarkable fees for their advertising slots.

Opinions?