I've seen similar setups on sale in the dive shops here in oz. Didn't take much notice because, like Finless, I used to dive in the UK where boat skippers prefer you to 'bag off' as you start the ascent so I use a 50m reel for my blob.

I'm meeting up for a dive or two at the LDS tomorrow morning so will look for the manufacturers and post it here, if somebody else doesn't beat me to it!